This Policy May Change
This Policy explains:
- The types of information Orthique gathers from Site users.
- How Orthique uses your personal information.
- How Orthique uses non-personal information.
- What personal information, if any, Orthique may share about you with others and the conditions that protect your information if it must be shared.
- The security measures Orthique takes to protect your information from loss or disclosure.
- The circumstances under which you can access personal information you have shared with Orthique and have that information corrected, restrict Orthique’s use of that information, and even have it removed from our active servers.
- Other things you should know about privacy and Orthique.
Who May Use the Site
The Site is not intended for use by minor children (under the age of 18). We do not knowingly collect information from any person that is a minor. Parents and guardians should monitor the use of the Site by minor children. Once information is entered into the Site, it may not be possible to completely remove it from the internet.
The Personal Information We May Collect
Orthique collects information that you provide to us or that we learn about you from your use of the Site. For example, you may provide information to the Site when you register, search, make purchases, participate in a survey, rate or review us, or communicate with Orthique. You might supply us with such information as your name, address, phone number, credit card or other financial information, email address, and personal preferences. We may also obtain and store certain types of non-personal information, such as demographic or statistical information, whenever you visit the Site. Our Site may also collect information on your physical location by using satellite, cell tower or other data. We may use such information to contact you with personalized messaging or content, including by marketing certain services (for example, if an Orthique-affiliated retail site is near your location).
If you provide a review of your experience with Orthique by responding to a request for a review or feedback, filling out a survey, or rating us on a third party site, you authorize Orthique to use such reviews for marketing, for use in review aggregation, including the right to sublicense such reviews to third parties for such purposes, and to modify such reviews (without changing the substance of any ratings or comments in any misleading manner, but generally to shorten or make more usable or combine with other reviews). Once a review has been submitted, the permission to use such review is not revocable. We will use such reviews in the aggregate and we may also refer to individual reviews using First Name, but only using your last initial, for example, “John S.” or “Jill R.” rather than using your full name.
Our privacy practices are intended to comply with the Health Insurance Portability and Accountability Act (“HIPAA”). We will maintain the privacy of your Health Information as required by HIPAA and the regulations promulgated under that Act. If you share information with an orthodontist affiliated with Orthique, that information may be used to facilitate your treatment, or in support of payment or health care operations. You authorize the affiliated orthodontist providing services to you to share your personal information with us for such purposes, and you authorize us to use or disclose such information as needed in order to communicate with your healthcare providers and to provide services to you.
We use information we have collected about you to provide you with the services necessary to operate our business. We do not sell your personal information to third parties for any reason. We do not disclose your personal information to unaffiliated third parties who may want to offer you their own products and services unless you have requested or authorized us to do so.
We may share your personal information with third parties or affiliates of Orthique where it is necessary for us to complete a transaction or do something you have asked us to do. Likewise, we may share your personal information with third parties or affiliates of Orthique with whom we have contracted to perform services on our behalf. Companies that act on our behalf are required to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.
In addition, we may call (which may include leaving voice mails), write, e-mail or message (including mobile push notifications) you to remind you of appointments (including dental monitoring). We may also communicate to notify you of other services available that might help you, or to conduct follow up, quality assessment, or to obtain reviews, feedback, assess satisfaction or similar activities. We take precautions on our end to secure electronic information (for example, we encrypt our electronic devices). However, it is possible that texts, emails or other communications could be intercepted in transit to or from your devices or networks. Customers hereby consent to communication through telephone, video, text, other electronic messaging or e-mail. Other than the foregoing, we will not use your information for marketing without your authorization.
We may disclose your personal information as permitted or required by law, such as in connection with a subpoena, court order or similar legal process, or in connection with a merger, acquisition, or bankruptcy, or in order to enforce our rights or enforce our Terms of Service.
For example, if you utilize a social media feature such as the Facebook “Like” button, Google Plus, Pinterest or a Twitter widget, these features may collect information about your IP address and which page you’re visiting on our site, and they may set a cookie or employ other tracking technologies. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.
We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits, such as where they live or have expressed an interest in shopping for cosmetics on our mobile site. We do not share any of your personally identifiable information, including your shopping history or health information, with social media platforms. See the policies of each social media platform for additional information about these types of ads, including how to manage your display settings for these ads.
Orthique or its authorized service providers may observe activities, preferences and transactional data (such as your IP address, browser type and operating system) relating to your use of the Site. This information is generally collected in non-personally identifiable format. We may use this collected or logged information in order to provide better service, to facilitate our customers’ use of the Site, to track usage of the Site, to address security hazards, and for other administrative or operational purposes. Orthique, or its authorized service providers, may use this information to track aggregate traffic patterns throughout the Site. We may use aggregated, statistical information to describe our customer audience, products, and services, and to develop partnerships with third parties to offer products and services in which we believe our customers will be interested.
Our Security Practices
Contact Preferences and Accessing Your Personal Information
You have choices when it comes to how Orthique uses your personal information. When you register online with or purchase items from the Site or otherwise provide your email address to us, you are automatically signed up to receive information about merchandise, services and promotional offers from us by email and/or direct mail. If you do not wish to receive such information, please contact us by email or direct mail to unsubscribe at firstname.lastname@example.org or Orthique LLC, 66 Somme Street, Newark, NJ 07105. You may also contact us at (973) 472-4900. Even if you elect not to receive such information, Orthique may continue to contact you as necessary to service your account and process your transactions and requests.
Mergers, Acquisitions and Bankruptcy
If Orthique should ever file for bankruptcy or merge with another company, or if Orthique should decide to buy another business, or sell or reorganize part or all of Orthique’s business, Orthique may be required to disclose your personal information to prospective or actual purchasers and other parties. Orthique will obtain appropriate confidentiality protections for information disclosed in these types of transactions.
If you have questions about this Policy, you can contact us by sending us an email at email@example.com or writing to us at: Orthique Customer Support, 66 Somme Street, Newark, NJ 07105.